WHY MAID BRIGADE?

OWNING A MAID BRIGADE FRANCHISE: A REWARDING PATH

Start looking around at other franchise cleaning services and you'll notice: they all say (and do) pretty much the same thing. So there's no clear cut way to make a choice between them.

But not Maid Brigade. We are the only brand in the franchise cleaning services industry that has developed a distinct and meaningful unique selling proposition. That's because Maid Brigade conducts market research regularly to understand what consumers really want and hones our concept to meet that demand. Maid Brigade implements feedback from those that are in the day to day of the business - our franchise owners and our loyal customers!

FRANCHISE FACTS AT YOUR FINGERTIPS

PUREcleaning®

PUREcleaningⓇ is the healthiest, most advanced and complete home cleaning and disinfection system on the market. Exclusive to Maid Brigade franchisee owners, PUREcleaningⓇ starts with a multi-point cleaning process to remove dirt and debris, and follows it with a powerful, non-toxic, EPA-registered disinfectant to remove harmful contaminants applied with an electrostatic sprayer to ensure 360 coverage on high-touch surfaces. Your customers with love PUREcleaningⓇ with no harsh residues, dyes, or odors since it is safe for people, pets, and the environment. You'll be able to offer your customers a unique cleaning experience that is only available through Maid Brigade.

WHAT OUR FRANCHISEES SAY:

Maid Brigade is certainly not the biggest of all franchise cleaning services- but we think that's a big advantage when it comes to the support we provide and the relationships we build with our franchisees. For all these reasons, our franchisee validations are consistently strong. Here are some comments from recent start-ups:

"We looked at a lot of other brands - my husband used to sell franchises - and one of the things that set Maid Brigade apart was the longevity of the corporate staff. Other brands have a revolving door."

Matt & Mary Kinsella

Maid Brigade of St. Louis, MO

"Because our business mentors are also Maid Brigade franchisees, we have total faith in the advice we get."

Robert Moser

Maid Brigade of Houston, TX

OUR PEOPLE SHINE

Did you know that 80% of consumers will boycott or avoid businesses that don't offer a livable wage and a safe working environment? More good news. Maid Brigade knows the success we have built would not be possible without our stellar employees. That is why we hold them up as the reason we are different. Our people shine. We invest in our franchise owners and their employees by putting systems in place to aide in employee orientation and development so that we can attract, develop, and retain the best talent in any market we serve.

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35+ YEARS STRONG

A brand's stability often translates to industry experience, which is the case with the Maid Brigade franchise opportunity.

Maid Brigade has been in the franchise cleaning services business since 1985. We have developed the science and systems to maintain a unique competitive position as the Cleaning for Health expertise.

Our industry experience is consistently recognized in the franchise community. Maid Brigade is ranked on the 2024 Entrepreneur Annual Franchise 500 List and FranServe's FRAN-TASTIC BRANDS 2024.

WORLD CLASS SUPPORT

Over the last 35 years, we have honed in on our business coaching and mentoring skills. We give our franchise owners world-class support throughout the process of setting up their business, hiring team members, to providing sales and marketing resources. Our Home Office Teams have a longevity of over 180 years, with veterans averaging 15 years alone.


We will provide you with a blast-off process that will set you up with training to run your own Maid Brigade franchise. This will include a 4-day on-site start-up process with veteran franchisee owners to boost your confidence when opening your doors. We pair you with another Maid Brigade franchise owner, with at least 10 years of experience, to set you up for success. You will find that these mentorships are incredibly valuable and are a great resource to bounce ideas off of and establish best practices. Ad councils will keep you updated with home office opportunities, ideas, and concerns.


You will have access to a dashboard that will allow you to access analytics, training materials, a marketing library, interactive tools, and more resources to help your business succeed. The National Sales Center provides professional sales support so you can focus on employee development and customer satisfaction.


We will be with you every step of the way.

Meet Our Team

RAYCHEL LEONG-SULLINS 

President

My career with Maid Brigade began in 1999 at the front desk. I have had the opportunity to advance within the company and have worked in the following departments: marketing, franchise recruitment, technology, and operations. During my time here I earned my MBA in Management Information Systems. The experience from working with talented and dedicated people at the Home Office, as well as many inspirational franchisees, has given me a deep appreciation of the Maid Brigade organization as a whole. In 2020, I was promoted from Senior Vice President to President, I'm honored to be a part of the Home Office, where the focus is on the success of every franchisee.

STACEY CASH

I'm Stacey Cash and I'm the friendly face that greets you at the front desk of our Home office. I've been with Maid Brigade since 2014 and love being a team player. If you're looking to buy a new franchise, I'll be working alongside Joel to create your territory maps and run demographics. I help arrange and coordinate office meetings in Atlanta, as well as assist with the Maid Brigade conventions.

BRITTNEY JENKINS

Hello! I'm Brittney Jenkins, and my journey with Maid Brigade began in 2023 when I joined the marketing team. From helping to optimize our online footprint to brainstorming innovative initiatives, I strive to ensure that Maid Brigade remains at the forefront of marketing excellence. My goal is to equip franchise owners with the resources they need to thrive in today's ever-evolving market.

PEDRO GALVAN

My name is Pedro Galvan and my expertise is working with people to understand their behavior. For over 20 years I have been designing better cultures within companies and creating more efficient, seamless hiring flows, retention plans and onboarding strategies. I enjoy helping all owners to improve their employee experience, employer branding and motivation of their employees. Fee free to ask me anything.

PAUL HAY

I'm Paul Hay and I've had the pleasure of working with our franchisees since 2004. I assist in the areas of Operations, Technology, Support and Vendor Management. I'm focused on making sure our franchisees have the best tools and resources available to them to help make them successful.

NANCY HOWE

Hello! I have been with Maid Brigade since 2017 in the Marketing Department, specializing in the digital sphere. As the Digital Marketing Manager, I work closely with franchisees on their paid media strategy and execution, online reputation management, and overall digital presence. My goal is to ensure franchise owners are confident in their digital strategies and have successful opportunities to help grow their business.

JOEL LAZAROVITZ

I have served as our Vice-President of Franchise Recruitment since November 2012. I have specialized in recruiting franchisees both domestically and internationally for over 20 years. Within that time frame, I have introduced franchise brands in over 60 countries worldwide and over 150 North American markets.

T.J. LILES

Hello! My name is T.J. Liles, and I am the VP of Marketing. My team and I work closely with our franchisees to curate their brand in local markets with an ultimate goal of growing the business. I've been with Maid Brigade since 2014 and have over a decade of experience in marketing and operations. Much of this time has been spent working with small businesses and their unique challenges. My wife and I have two young children (one girl and one boy) who love to be outside and playing, so we're a family constantly on the go!

GREG NICKLAS

Hello! Greg Nicklas here! I have been working with Maid Brigade since 2002. For 16 years, I worked out of the Maid Brigade of Portland office. I began my tenure with Maid Brigade as a lead in sales before assuming more responsibilities, eventually transitioning to the General Manager position in 2007. From 2007 to 2018, I led the day-to-day operations for the Portland franchise. Starting in July of 2018, I took a position with the Home Office support team. I have always enjoyed helping other Maid Brigade offices navigate challenges and maximize efficiency within their business. In 2019, I assumed the role of VP of Operations. Feel free to reach out to me if you have any questions or just need an ear to listen.

BART PUETT

I'm Bart Puett, the CFO of Maid Brigade. Prior to this position, I served as President, Chief Operating Office, and Vice President. I've started and ran five businesses throughout my professional life and I am involved with the International Franchise Association and the Southeastern Franchise Forum. I believe Maid Brigade is a successful franchise opportunity because of the level of support the company provides to owners as well as Maid Brigade's solid, replicable system. I graduated with honors from the University of Georgia with a degree in business and finance. My wife, Lynn, and I have two daughters and are active members of Dunwoody Methodist Church.

RANDI SIMON

I'm Randi Simon, a member of the Home Office support team since 2014. My role has evolved over the years, and I now am most closely involved with the Operations and Technology departments, providing individual training on our proprietary software, as well as working with new franchisees one on one leading up to their office opening ensuring they're set up for success. As the Operations Manager, you'll be working with me throughout the life of your business.

MICHAEL VINSON

I am Michael Vinson and I have been with Maid Brigade since October 2008. After spending ten years as the Director of Technology, I grew into an operational and support role that afforded me the opportunity to work more closely with our franchisees as well as with our outstanding franchise support team. While I still maintain a presence in the technology and operations areas, my primary roll now is as Vice President of Company Owned Locations. Serving in this capacity has been most rewarding as it allows me, and home office, to relate and collaborate with and support even better our wonderful franchisees. I am very proud to work with such a dedicated group of professionals and I look forward to doing so for many years to come.

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